Fixing B2B Software Reviews
The B2B software review industry is broken. G2 owns 70% of the market and charges vendors for better rankings. Capterra, Software Advice, and GetApp are all owned by the same company. Real buyers deserve better.
The Problem with G2 & Capterra
❌ Pay-to-Play Rankings
Vendors who spend more on G2 get better visibility — higher placement in category pages, featured profiles, and preferential treatment in Grid Reports. The ranking reflects vendor budget, not product quality.
❌ Opaque Methodology
G2's Grid Report algorithm is a black box. Buyers can't understand why one product ranks above another. Vendors can't verify their scores. There's no transparency.
❌ Review Quality Decline
The volume incentive on G2 has led to review fatigue. Many reviews are short, formulaic, and lack the depth that real buyers need to make informed decisions.
❌ No Real Pricing Data
Most review sites either hide pricing behind "contact sales" or show outdated information. Buyers can't compare actual costs without talking to a sales rep.
Our Solution
✅ Zero Pay-to-Play
Vendors cannot pay for rankings, placement, or reviews. Every product is ranked on its merits — features, usability, support, and value. Full stop.
✅ Transparent Methodology
We publish our scoring criteria for every category. You can see exactly how each product scored, what we weighted, and why. No black boxes.
✅ Real Pricing Data
We surface actual pricing — starting prices, per-seat costs, hidden fees, and enterprise upcharges. No "contact us" gates. No outdated numbers.
✅ Hands-On Testing
Every product we review is used by our team. No demo accounts, no vendor-guided walkthroughs. Real testing with the same experience you'd get as a customer.
How We Review
1. Discovery & Selection
We identify the top products in each category based on market share, user demand, and analyst reports.
2. Hands-On Testing
We sign up for each product and run standardized tests. We evaluate setup, UX, features, performance, and support.
3. Side-by-Side Comparison
We use the same criteria for every product in a category. Scores are relative and fair.
4. Publication & Updates
We publish the full ranking with pros, cons, pricing, and scores. Rankings are updated quarterly.